Uniqueness always hits the minds and it is always been used to attract the audience. And uniqueness in thoughts has always been appreciated. Today, people are keen to learn more and more as they want their lives to be more advantageous, prosperous and favorable to them. And in this scenario, when something spectacular comes in front of them, they just blindly go for it. Media has always played a wide role in such scenes. A large number of awareness programs and documentaries are being displayed on our television sets.
Geo Television Network, being one of the most successful channel of Pakistan has somehow always been involved in conspiracies. It has many times been targeted as disloyal to the country. Zara Sochiye, a very impressive and remarkable project of Geo Television Network is also suffering from evangelism of misleading and propagandizing the audience. This project was restarted in 2012. At that time it was the most astonishing, extraordinary and astounding program which displayed many short films of approximately 2 minutes in which there were many encouraging, inspirational and heartening stories of the Muslim world and of many flourishing blooms of our society who have suffered from so many hardships but still educated themselves.
Whenever any documentary of ZS was aired, the television viewer has fully concentrated on that eye catching story. But slowly and deliberately these documentaries turned into the source of indoctrination. People realized that this education campaign is somehow tutoring un-affirmative edification. A very large number of observers have noticed Zara Sochiye’s wrong preaching, like promoting literacy over faith, democracy over Islam, foreign culture over our own and the most ridiculous attempt was the short film which humiliated the Muslim Emperors. This clip is the comparison of 500 years of East with the West in which Muslim history is degraded in front of the West.
To add some more zest into it, the news of Zara Sochiye being funded by abroad to the extent of £20 million is spreading virally over the internet. Some people think that it is the US propaganda because after Raymond Davis’ incident and the drone attacks, the Pakistani citizens have developed a negative image of US. Aamir Ghauri, former director of the ARY and Dunya News channels said, “If you ask a Pakistani television viewer about the US, the only response you’ll get is negative. The media has been instrumental in breaking bridges rather than building them.”
Nonetheless, the US State Department continues to invest heavily, funnelling money into Pakistani Broadcasting in a variety of ways- some obvious, others more discrete. After viewing many discussions on different social websites it is clearly visible that people are upset with ZS and with the degradation of the Muslim Era. Most people even said that they are playing with the young generation and with those who are weak in faith. They are building a false image of Muslims infront of the whole World.
This is not the first time when this kind of mortifying, downgrading and opprobrious publication has been done. We have always been the victim of deception and misguidance. In all honesty, our biggest problem is that the majority people of our society tend to believe in anything that is being shown or told. They never try to find the truth or motive behind the scene. Fortunately, ZS has been caught by a huge number of observers. God knows what’s the truth but what most eyes are seeing is something deceptive, fraudulent and counterfeit.