Swiss SMEs keen to enter Pakistani market: Envoy


Lahore – The Small and Medium Enterprises (SMEs) of Switzerland are keen to enter Pakistan’s market and explore potential opportunities, said Bernhard Furger, the deputy head of the mission, Embassy of Switzerland.

He was visiting the Punjab Board of Investment and Trade (PBIT). Beat Ineichen, Sr. Consultant South Asia & Oceania from Switzerland Global Enterprise, an umbrella organization of Switzerland to promote the Swiss exports and joint ventures of the Swiss companies in other countries accompanied him to discuss investment and trade promotion with Punjab.

PBIT CEO Jahanzeb Burana introduced the delegation about the mandatory functioning of PBIT as an Investment Promotion Agency and its role as a one-stop shop for local and international investors.  An extensive presentation was shown on various potential sectors for investment in Punjab which includes food &agri, pharma, textiles, tourism, retail, e-commerce, logistics and construction etc.

The delegation told that the objective of their visit is to study Pakistan’s market for partnerships and investment and to strengthen the bilateral relations with Pakistan. Their prime interest was the food processing sector in which they are interested to develop JV’s. He told that a business delegation is to visit Pakistan in the next half of the year to explore potential of Pakistan and look for business partnerships.



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    Seems they wish to export and we wish to export too.

    Such trade should go both ways!!!

    With Swiss we should look at the tourism industry invite them to set up hotels, nature reserves, lodges, ski chalets and ski schools and hotels.

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