To highlight the recent conflict in Kashmir and the plight of the Kashmiri people, a welfare society known as Never Forget Pakistan has started a campaign called “What if you knew the victim?” The album, posted on their Facebook page, consists of celebrity pictures photoshopped with pellet and bullet wounds on their faces, in a fashion similar to pictures of injured Kashmiris circulating the internet.
Never Forget Pakistan is a collective effort of concerned citizens that have come together to remember those who have lost their lives because of terrorism and religious extremism in Pakistan. Their recent campaign is an attempt to create empathy for the people who have lost their lives in Kashmir. According to their Facebook page, “This campaign is designed to highlight the atrocities and abuses carried out by the Indian Armed forces and Police who enjoy complete immunity under the Armed Forced Special Powers Act which has made a mockery of India’s claim to be a secular democracy.”
So far the campaign has photoshopped pictures of famous faces including Narendra Modi, Sonia Gandhi, Mark Zuckerberg, Shah Rukh Khan, Amitabh Bachchan, Alia Bhatt, Virat Kohli to name a few. Each picture is accompanied by an open letter addressed to the celebrity; an effort to arouse empathy from the audience by making them identify with the victims.
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