KARACHI: The textile industry’s biggest exhibition, Heimtextil, kicked off in Frankfurt on January 8.
About 222 Pakistani companies have headed to Germany to take advantage of the fair and win over European and other buyers.
Exporters believe that the Heimtextil exhibition will play a crucial role in increasing Pakistan’s stagnant exports. Through this exhibition, traders can determine the trends followed by European buyers, get export orders on a large scale and attract old customers.
Owing to the European Union’s GSP Plus facility for Pakistan, the importance of this exhibition has increased further.
The Trade Development Authority of Pakistan has also set up a pavilion at the fair to showcase Pakistan’s products. Pakistan is the fourth biggest participating country in the event.
The fair, which will continue till January 11, will play host to 2,908 exporters from different countries. Last year, about 2,975 exporters and 70,000 traders had participated in the fair from across Europe, Turkey, Germany, Britain, France, Spain and Italy.
This year, more than 800 traders and visitors from Pakistan will take part in the exhibition while a large number of students from Pakistani arts and textile institutes will also be present there.
Pakistani export firm JK Group Marketing Director Nadeem Kiyani said Heimtextil was the best place for business networking. “We are very enthusiastic about the buyers heading to the exhibition.”
Pakistani companies will be present at all four levels of the Hall 10.
Big exporters of Pakistan such as Gul Ahmed, Kamal Textile and Sapphire will be present at the fair as they have set up large and elegantly designed stalls.