Telenor Pakistan has hired Ogilvy Pakistan to take over creative duties from Adcom Leo Burnett. As Ogilvy Pakistan Wins Creative Account For Telenor Pakistan following a competitive pitch. Many high level advertising industry participated in the pitch and finally Ogilvy was a clear Winner.
Ogilvy Pakistan Wins Creative Account For Telenor Pakistan
Ogilvy will take over Telenor Corporate, Telenor Bank (Easy Paisa), and Telenor 4G (Talkshawk). Moreover, it will focus on both communication strategies and creative output, as well as digital strategies and creative.
The loss of the business is a blow to Adcom Leo Burnett who had been the lead creative agency on the business since 2004.
Asim Naqvi, the CEO of Ogilvy in Pakistan attributed the win to the agency’s creative aptitude, strategic approach, insights into the brands, and experience building successful brands in Pakistan.
Source: Campaign Asia Pacific