their smartphones in Pakistan. The company has been going through a rough patch over the past couple of years and might be hoping to regain some momentum by re-entering some old markets.
The brand, HTC, is already a recognized one in the Pakistani market and increasing smartphone sales in the country could also be some of the reasons why HTC chose to return.
HTC has held a launch event in Karachi today and Propakistani has exclusive coverage of the event. The company has revealed its initial smartphone lineup for the Pakistani market and announced the prices for most phones.
Lets take a look at the HTC smartphone portfolio that Mueller and Phipps, official distributors for the Taiwanese phone maker in Pakistan, have launched at a star-studded event at Marriot today:
HTC One A9
One A9 was HTC’s attempt at redefining its smartphone lineup after the One M9 proved to be a major flop. The phone, with a high-end design and upper midrange specs, helped prevent further loss for HTC.
Price: Rs. 55,250
HTC One X9
HTC One X9 is a multimedia upgrade over the A9. It comes with a better processor (albeit Mediatek), bigger screen and front facing stereo speakers. Head here for more info and specs.
Price: Will be announced Soon
HTC Desire 728 LTE
Desire 728 is a midrange phablet with decent specs. It’s got a good processor, 2GB of RAM, 16GB internal storage with microSD card support, big battery and a decent screen. Best of all, there’s LTE support in Pakistani variant of Desire 728.
Price: Rs. 25,499
HTC Desire 626 (4G)
Desire 626 4G is a lower midrange device with a Snapdragon 410 processor and ample RAM. It boasts a 5-inch 720p screen.
Price: Rs. 21,699
HTC Desire 626G+
Desire 626G+ is slightly cheaper and does not come with 4G support. It is powered by a MediaTek processor hence the cheaper price tag.
Price: Rs. 18,899
HTC Desire 526G+
Desire 526G+ is an entry level phone with mediocre specs and is powered by an octacore processor. It has a decent screen and ample battery.
Price: Rs. 13,999
Availability of HTC Phones in Pakistan
The phones are expected to go at sale next week, with Mueller and Phipps handling the distribution of the phones in conjunction with authorized retailers.
Additionally, HTC will be bringing more models to Pakistan such as the much-anticipated HTC 10 in the months ahead.
About the HTC Launch Event
HTC held a launch event in Karachi to mark its re-entry in Pakistan.
The event was attended by many celebrities, industry professionals, bloggers, media personalities and HTC representatives followed by H&M.