Google-Twitter deal on search moves to desktop


SAN FRANCISCO – Google and Twitter announced Friday their partnership placing tweets in online search results has been extended to desktop.

Confirmation came in a tweeted exchange between the two US tech firms.

“Hey @twitter, Search party at our place. Meet us on desktop?” Google said, to which Twitter replied, “You got it, @google. We ll bring the Tweets.”

The two firms agreed in May to place tweets in Google mobile search results, and that the same would apply to desktop at a later time.

The two firms had a similar arrangement dating back to 2009, but tweets disappeared from Google search results in 2011.

The tie-up could help boost engagement at Twitter, which has seen growth sputter compared with other social networks. It also brings fresh content and commentary from Twitter to Google search queries.

“It s a great way to get real-time info when something is happening,” Google s Ardan Arac said when the deal was announced in May.

In an update Friday, Arac said, “We ve extended this to desktop now too, and in English everywhere.”

Leave A Reply