Amazon to allow Prime users to unsubscribe in two clicks after EU complaints

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Clients to drop their memberships to its quick delivery club Prime with only two ticks, following grumblings from customer gatherings, the European Commission said on Friday.

European Consumer Organization (BEUC), the Norwegian Consumer Council and the Transatlantic Consumer Dialog took their complaints to the EU chief in April last year.

They said clients needed to go through various obstacles like muddled route menus, slanted phrasing and confounding decisions, to withdraw from Amazon Prime.

The organization will presently permit clients to withdraw from Amazon Prime with two ticks through a noticeable and clear ‘drop button’, the Commission said.

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